Media Ranch Partners with Quebecor Content, La Fabrique des Formats & TF1 for Horsepower 3.0

<section class="release-body container"> <div class="row"> <div class="col-sm-10 col-sm-offset-1"> <p><span class="xn-location">MONTREAL</span> and PARIS, <span class="xn-chron">Feb. 1, 2021</span> /PRNewswire/ -- <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=2519735461&amp;u=https%3A%2F%2Fmediaranch.tv%2F&amp;a=Media+Ranch" rel="nofollow" target="_blank"><b>Media Ranch</b></a> Founder, President and Executive Producer, <b><span class="xn-person">Sophie Ferron</span>, </b>announced that <i>Horsepower</i>, its successful Format incubator initiative with <b><a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=2410836069&amp;u=https%3A%2F%2Fwww.quebecor.com%2Fen%2Four-activities%2Fcontent-quebecor&amp;a=Quebecor+Content" rel="nofollow" target="_blank">Quebecor Content</a></b> (Season 1 &amp; 2 partner), is returning for a 3^rd edition, along with new partners<b> - </b><b><a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=4228521211&amp;u=https%3A%2F%2Flafabriquedesformats.fr%2Faccueil-2%2F&amp;a=La+Fabrique+des+Formats" rel="nofollow" target="_blank">La Fabrique des Formats</a></b><b>,</b> an innovation and training cluster in the format field, and <b><a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=1157084396&amp;u=https%3A%2F%2Fgroupe-tf1.fr%2Fen&amp;a=France%27s+TF1" rel="nofollow" target="_blank"><span class="xn-location">France's</span> TF1</a></b> joining the project for the first time.  </p> <div class="continue-reading text-center mt-xl visible-xs-block"> <span> <a class="smooth-scroll" href="#continue-jump">Continue Reading <br /> <i class="btr bt-angle-down mt-md"></i> </a> </span> </div> <div class="pull-right inline-gallery-container col-md-8 col-sm-7 col-xs-12"> <div class="gallery inline-gallery"> <div class="row"> <div class="col-sm-12"> </div> <div class="col-sm-12 clearfix"> <figure> <div tabindex="0" class="image lightbox-item" data-src="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=publish" data-asset-type="photo" data-asset-id="Life_After_Debt_Aug_17_Event.jpg" data-asset-label="General" data-sub-html="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" data-tweet-text="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" data-facebook-share-text="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" data-linkedin-text="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" data-download-url="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=publish" data-pinterest-text="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" data-twitter-share-url="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=twitter" data-linkedin-share-url="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=linkedin" data-facebook-share-url="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=facebook" data-pinterest-share-url="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=facebook" onclick="omniture_corousal('Carousel Page','Photo Open','https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=publish','General');"> <img title="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" src="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=publish&w=650" id="imageid_2" alt="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)" class="gallery-thumb img-responsive" rel="newsImage" itemprop="contentUrl" /> <span class="fa fa-arrows-alt arrow_styles" aria-hidden="true"></span> </div> <figcaption> L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch) </figcaption> </figure> <div style="display:none;" id="photo-container-0"> <div class="lg-video-object lg-kaltura"> <div class="video-wrap" data-source="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=publish" itemprop="video" itemscope="" itemtype="http://schema.org/VideoObject"> <span itemprop="name" content="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)"></span> <span itemprop="description" content="L-R top: Sophie Ferron, President &amp; Founder of Media Ranch; Julien Degroote, Head of Content Development &amp; International for TF1 Group L-R bottom: Phil Kalin-Hajdu, Head of Content &amp; Storytelling of Media Ranch; Christine Maestracci, Vice-President, Acquisition &amp; International Distribution, Quebecor Content (PRNewsfoto/Media Ranch)"></span> <span itemprop="thumbnail" content="https://mma.prnewswire.com/media/1430365/four_photos_for_Media_Ranch.jpg?p=thumbnail"></span> <span itemprop="cdnid"></span> </div> </div> </div> </div> </div> </div> </div> <p id="continue-jump"> <p><b><i>Horsepower </i></b>is a French-Canadian format incubator aimed at creating exportable unscripted TV formats from French Canada. Participants are each tasked to develop an original format, and will have the opportunity to pitch to Quebecor Content, and its various channels, as well as TF1. As part of the mentorship, the participants are paired with seasoned global Format professionals. Horsepower 3.0 is seeking candidates from within <span class="xn-location">Quebec</span>, from all business sectors. Those interested should contact Media Ranch directly via <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=34843525&amp;u=https%3A%2F%2Fmediaranch.tv%2Fhorsepower%2F&amp;a=mediaranch.tv%2Fhorsepower%2F" rel="nofollow" target="_blank">mediaranch.tv/horsepower/</a>  Submissions are accepted now until <span class="xn-chron">February 28, 2021</span>.</p> </p> <p>The incubation process will begin on <span class="xn-chron">March 15</span> with four months of intense workshopping with the goal to create trained expertise in Québec. By the end of the process, 8 fresh, exportable unscripted formats will be ready for distribution. Media Ranch's <b><span class="xn-person">Phil Kalin-Hajdu</span></b>, Head of Content &amp; Storytelling, will provide mentorship support for the project with input from the company's <span class="xn-location">Amsterdam</span>-based SVP, <b><span class="xn-person">Tanja van der Goes</span></b>, and Ferron. In addition to the mentors, both Quebecor and TF1 will give workshops. The winning Format will receive co-development funding from Quebecor Content and TF1 and Media Ranch will manage production and global distribution. Formats created by remaining candidates may also be developed and distributed.  </p> <p>Dating format <i>Heartbreak Hotel, </i>the winning Horsepower 2.0 Format created by <b>Isabelle Laperrière,</b> was acquired by FormatEast (an SBS Korea subsidiary) for Asian development and distribution. Quebecor Content is also co-developing <i>Heartbreak Hotel</i> with Media Ranch for <span class="xn-location">Canada</span>. </p><p><b>Kalin-Hajdu </b>stated:<b>&quot;</b>Media Ranch is known as the go-to company for content creators and producers, attracting and fostering the best talent in the world. Our Horsepower initiative gives the chance to people outside the industry to get into the door. We gather talent from a wide spectrum of business sectors to ensure fresh concepts and the creation of formats people want to see.  For 3 years now, Horsepower participants been generating some of the most interesting, distinctive Formats in the market today. We are grateful to Quebecor Content -- a truly supportive partner for Horsepower 1 &amp; 2 and now, 3.0 in <span class="xn-location">Quebec</span>; and are excited to be joined by <span class="xn-location">France's</span> TF1. Both organizations offer us a unique opportunity to develop the best formats to take out into the world!&quot;</p><p>&quot;L'Écurie is an incubator that lets us invest in <span class="xn-location">Quebec's</span> creative talents and bring their work to international audiences,&quot; says <b><span class="xn-person">Christine Maestracci</span></b>, Vice-President, Acquisition &amp; International Distribution, <b>Quebecor Content</b>. &quot;The first two editions yielded high-quality formats with international potential. Quebecor Content is pleased to continue this project with valued partners such as TF1 and La Fabrique des formats.&quot;</p><p><b><span class="xn-person">Julien Degroote</span></b>, Head of Content Development &amp; International for <b>TF1 Group</b> stated: &quot;In addition to our policy of adapting the best international formats, the TF1 Group's ambition is also to offer innovative original formats. Over the past three years, we have created or co-developed and aired 24 formats, including District Z, Large Families, Beauty Match, My Best Christmas Ever, The Secret Song. We are delighted to collaborate with our counterpart Quebecor Content and to join the jury of L'Écurie, created by a respected producer such as Media Ranch, which has already demonstrated the quality of the formats created in its first two editions.&quot;</p><p><b>PR Representative for Media Ranch: <br class="dnr" /></b>(Ms.) <b><a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3053634-1&amp;h=2028609531&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmjsorenson%2F&amp;a=MJ+Sorenson" rel="nofollow" target="_blank">MJ Sorenson</a></b>, CEO E: <br/><a href="mailto:[email protected]">[email protected]</a><br/> T: +1-646-225-6590  <span class="xn-location">New York</span></p><p>SOURCE Media Ranch</p><img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH65460&amp;Transmission_Id=202102010829PR_NEWS_USPR_____PH65460&amp;DateId=20210201" style="border: 0.0px;width: 1.0px;height: 1.0px;" /> </div> </div> </section>