Local Marketing Expert Says Incorrect Business Listings will Harm Rankings

According to a local marketing expert, the way small business owners set up their free local business listings determines just how effective they are.

Arroyo Grande, CA, United States - September 21, 2018 /PressCable/ —

Local business directories have become the go-to place for shoppers to find the local businesses and restaurants they want to visit, but a local marketing expert says that unless they are set up correctly, the listings could do more harm than good.

“Creating free local business listings should be on every local business owner’s radar as most of today’s consumers use them to find local businesses,” says a spokesman from FindUsLocal.com, an online local business directory that shows every visitor a unique home page with information from their own city or town. “But the problem is, many small business owners are setting them up incorrectly, and that hurts their search engine rankings.”

He’s talking about something called NAP+W, which are the key to successful search engine rankings when it comes to local business listings. He says a business’ name, address, phone number, and website need to be listed in the exact same way in order for search engine spiders to find and catalog the listings and attribute them to the correct business.

“For example,” he says, “If a business name is Melissa’s Health Food on Main Street, the business owner will need to decide how to enter the name on every local business listing they create. They can’t enter it that way on some, and then on others, enter it as Melissa’s Health Food on Main St.” If they do, the two listings will be seen as separate businesses by the search engine bots, and that will ultimately hurt the business’ search engine rankings. This is true for the name, address, phone number, and website of the business.”

He says that it’s easy to create free local business listings, and as long as they are created correctly, they can help new customers find the business. “Take the time to create some free local listings,” he says, “and watch your business grow.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 411119

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